The moment is our passion and drives us. Turning the most inconspicuous moments of sport, such as attaching and removing a bottle, into an experience, solving problems in the process, making the ride even more comfortable, having even more fun in the process – that’s our goal.
Our Ambassadors are united by the passion for sport on the bike and turning every training ride, however often ridden, into an experience with all its facets. They tell their stories, share their passion, motivate, share their fun. Whether they are enduro machines, road bike lovers, triathlon junkie or bikepacking adventurers. In the end, we all share the same passion and are all united by the